Recent lawsuit against newspaper's owner is expanded to include ex-subscribers who "failed to appreciate our bodacious journalism and recklessly canceled their subscriptions."
By Perry Mason, Staff Writer
On the heels of a class-action lawsuit accusing L.A. Times owner Sam Zell of wrecking the newspaper, dissident Times writers are now suing 425,000 former subscribers for "failing to appreciate our bodacious journalism."
"By recklessly canceling their subscriptions, these morons have caused irreparable harm to the newspaper, breached their civic duty to stay fully informed, and missed some totally awesome articles by Pulitzer Prize-winning auto columnist Dan Neil, as well as money-saving Sunday coupons that could easily offset the subscription price," the lawsuit alleges.
Times employees contend they did everything possible to maintain a relationship with the former readers. "In January 2005, to cite just one example, we published a 2,600-word Home section cover story on decorating your house in the Viennese Secession style of Art Nouveau," the lawsuit said. "You can't get more in touch with average readers than that!"
Additional efforts to entice subscribers included frequent use of the word schadenfreude, a front-page redesign that made the paper look like a ransom note, and gutting the Sports section, according to the lawsuit.
The 425,000 ex-subscribers who were named as defendants declined to comment, saying they started to read the lawsuit this morning, but the opening argument took forever to get to the point, and when they saw the jump was 10,000 words, they put the case down and played online Sudoku instead.
The lawsuit seeks damages of $2.99 a week from each AWOL subscriber.