L.A. Times launches innovative
economic-metaphor writing style
By Ray Jimney, Reporting from journalism's dark and stormy night
In yet another attempt to juice up the newspaper's relevance to readers' lives, the L.A. Times has started adding economic metaphors to all stories.

The program kicked off
Jan. 2 with a story that began:

The 120-year-old Rose Parade ushered in the new year on a sun-kissed morning in Pasadena with a much-needed injection of optimism and celebration, a powerful antidote in a time of economic turmoil.

David Bulwer-Lytton, the paper's California editor, said, "Sometimes a parade is just a parade. But other times, it's a powerful antidote to the worst stock market decline since 1931."

As the story itself noted, many bystanders "said they hoped the Rose Parade's old-fashioned dose of Americana might provide a fitting beginning to a collective new leaf."

From now on, all Times articles will be written through an economic lens, Bulwer-Lytton said. For example:

• Thick fog rolled into the Southland today, an ominous reminder of the murky financial situation plaguing the U.S. housing and auto industries.

• Israeli warplanes bombed the Gaza Strip on Tuesday, a development eerily reminiscent of the pounding that Americans' 401k accounts have endured in recent weeks.

• Kobe Bryant's game-winning basket served as a welcome respite from precipitous drops in home prices. Many Lakers fans said they hoped the team's come-from-behind victory might inspire a collective new leaf for the nation's economy.

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